The brief

Laura initially had a black and white type based logo design but she felt that this wasn’t really representative of her style and experience working as a make up artist. She wanted to be recognised as an expert in both fashion and wedding make up artistry. Laura requested that her new brand tool kit should have a laid back luxury feel, with a soft contemporary colour palette that would work well with her portfolio of work, as well as appeal to her predominantly female clients.  All these points were kept in mind when crafting her new elements. We added some handdrawn line elements, alongside two slimline contemporary fonts. Layouts were kept to a minimum, keeping a clean, fresh feel throughout, so her beautiful make up portfolio of work would be the hero in her story.

Keywords for this brief: Luxe, expert, minimal, approachable, warm, professional.